Having monitored the campaign, and clicks, and impressions, and oh-that-google terms for a few days, we are trying to bring out our best each and every day!
What are we actually doing as a team for this challenge daily?
As a group, we are trying to communicate systematically and effectively. We have set up online meetings through Skype every night (sometimes it goes up to 2-3 hours!), meeting face-to-face about once a week, rostering the writing of meeting minutes, analyze and amend our campaigns, actively updating our beloved readers about our current info on the blog, promoting our team to various social media- oh speaking of hard work!
Progress, progress progress…
Since the campaign commences from April 19, Australia’s Branding and Location AdGroups seem to outperform Diving and Sufing Adgroups in terms of the number of clicks. This shows that Australian market is familiar with the brand Radiator and interested more in ‘home-made’ wetsuit products.
In the other hand, California’s diving Adgroup has significantly outperform the Surfing and Branding AdGroups. So far, it seems that Californian market is not familiar with the brand and the divers are quite active searching for wetsuits! Oh where are you Californian surfers??
We will update any progress about the campaign through this blog, so stay tuned and get yourself updated!
P.S – We provide some tips that might give you some ideas about your campaign too. Oh we love you readersss..

