One of the things that I have learnt coming away from the Google Challenge is the importance of team work. I truly believe that success in anything comes from team work and we have proven that with our blog. When you think blog you first think of a personal diary which can be great but how long can a blog with one perspective and one style of writing, keep consistently posting thoughtful content?
Our blog has remained professional, thoughtful and up to date because:
- We all come from different backgrounds with different perspectives and ideas
- We set a schedule where each one of us were responsible to post something on a certain day which helped the blog maintain it’s momentum
- We all understood that content was our selling point and our blog concentrated on that
- We worked together and made sure each one of us weren’t doubling up on any ideas
- We were writing for the Team Radiator blog – not ourselves
- We were all honest in our thoughts – no gloss overs here
ECU International is currently running a competition for the ‘Best Blog’, and we will take on the challenge, however, at the end of the day we blogged because we wanted to not because we were told to. We truly believe our blog has gone above and beyond what Google and ECU have expected. We blogged because we knew our ideas, our teamwork and our communication skills were better than most and we had the ability to.
Below I have put together some of Team Radiator’s top posts that you may have missed. Blogging is about contributing and being conversational so we do encourage feedback!
Personal Thoughts
Its Fun Being International! The Journey from Indonesia to Perth – By Susanti The
What’s Been Keeping us Busy? – By kathryn Neale
The 80/20 Rule – By Bob Strah
Campaign Goals: Why Click Numbers and Google Aren’t Important to Us – By Elliot Mist
Living With Google Challenge – By Susanti The
Learning Resources
5 Must Read Pay Per Click Websites You Must Read to Help Your Adwords Campaign – By Elliot Mist
Why Online Marketing Isn’t Going Away – By Bob Strah
Sex Sells? – By Kathryn Neale
Tools To Help Your Adwords Campaign
Google Analytics: Adding Accountability to Your PPC Campaign – By Elliot Mist
Adwords Editor: 5 Reasons Why You Should be Using This Awesome Tool – By Elliot Mist
Integrated Marketing Communications
Support Media – By Kathryn Neale
IMC and The Google Challenge - By Kathryn Neale


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