The Internet topic is covered on Lecture 4 by our lecturer, Peter Ling, which discusses why [and why not] people use Internet and how it relates to various IMC tools . Here’s a quick recap:
1. People use the Internet for various reasons: find information, have fun, meet people, correspond with friends, discuss interests, find software, buys things, create a blog [like us 
] and more.
2. It is also fast, convenient, revolve in interactive process and creative. This also help marketers to tailor a highly effective message to the target market(s).
3. For corporation, the Internet is highly beneficial for communications (corporate, brand), image building (corporate, brand), direct response (sales promotion, database/direct marketing, E-commerce), relationship (interaction, entertainment) and feedback (image, sakes, requests, visits).
4. In terms of advertising, the Internet has push technologies (by webcasting, podcasting, email alerts), paid search engine, sponsorships and links as well as ‘Rich’ media- commercials, video, webisodes, blogs)
Here’s one of my favorite webisodes featured on the lecture:
This webisode featuring Superman and Seinfeld for American Express was not released on TV and launched on the Internet only. They’ve got a series of Superman and Seinfeld in action online and those webisodes have generated a significant hits online- and it’s cost effective too.
5. It is also stated that “UK online advertising market will be larger than television in just four years time” (Andrews 2006). Imagine how dispersed it would be!
radiatoronlinemarketingchallenge
Elliot Mist
Kathryn Neale
Susanti
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